Brand Manager (Alcoholic Beverage), Yangon

Overall Responsibilities 

  • Overlook a brand/brands
  • Formulate & Implement annual brand plans
  • Closely monitor and analyse sales volumes, market share trends and competitive activity
  • Determine and Manage the brand budget
  • Manage and Coordinate all marketing, advertising and promotional activities with regard to the brand
  • Monitor, Review and Report on all brand activities and results
  • Liaise with media and advertising to develop thematic & promotional concepts & creative's
  • Analysis of customer research, current market conditions and competitor information
  • Guide and Motivate the brand team
  • Ensure visibility for the brand through the right channels by developing correct
  • Cross functional communication with all relevant departments

Key Areas of Accountabilities

  • Ensure marketing activities of a brand is viable, result oriented & within budget
  • Ensure the growth of each brand
  • Ensure marketing activities are relevant to the consumer and customer
  • Creativity & Innovation in a Myanmar context to be represented across all marketing campaigns
  • Assure annual brand plans have a balance between brand building activity and sales driven activity

Requirements

  • A Bachelor/Master Degree is preferable but not a must
  • Foreign exposure academically or professionally is a must
  • Minimum 5 years of experience in a relevant field in a managerial capacity
  • At least 2 years of experience in a senior management capacity
  • Must be Myanmar Nationality

  • 07/05/2018
  • Myanmar
  • Permanent
  • $2000

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